we won't get
different results,

My postgraduate thesis in Branding and Design focused on developing a fresh perspective for the CrossFit brand, introducing innovation not only in design but also in the business model, enhancing the brand's perception and increasing its perceived value among the audience.

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Project

With the launch of Comfort Boom, Unilever’s first crystal fragrance for clothes, the brand made an impact at Carnival and the Vogue Ball, connecting to moments of shine, authenticity, and fragrance with influencers like Milton Cunha, Yasmin Brunet, Patrícia Ramos, Lettícia Munniz, and Adam Mitch, generating high engagement and reinforcing its presence in the fashion scene.

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Baile da Vogue 

Carnaval

At the end of 2023, we launched Tudo Pra Creator, a 100% digital and free influencer school, aiming to engage 5,000 creators across Brazil. The project featured missions, rewards, and masterclasses by renowned influencers like Niina Secrets, Lettícia Muniz, and Adam Mitch, boosting the reach of Unilever’s beauty products.

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Article

Website

In 2024, Kibon launched a summer campaign featuring temporary tattoos, real bodies, and free ice cream. My role was to engage relevant influencers aligned with Kibon’s Brand Love, enhancing brand value perception and driving audience engagement during the Rio activation.

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Article

Strategy

Comfort combined innovation and entertainment through a product placement in Globo’s Vale Tudo soap opera. In a scene with Taís Araújo, Comfort’s ambassador, the product was organically integrated into the storyline alongside an exclusive Amazon discount. The promotion sold out in under an hour, with over 400 coupons redeemed per minute. After the TV airing, influencers amplified the action on social media, driving awareness and experimentation.​

Article

For The Town 2025, Cif brought the “festival sneakers” concept to life with interactive installations, gamified activations, and influencer partnerships. Our team handled curation and strategic planning, connecting the brand with young audiences and reinforcing its role as the go-to cleaning solution before, during, and after the festival.

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Article

Content